While Driving down Highway 40 recently I was pleasantly surprised to see new signs that attempt to convince motorists to exit the freeway while driving through the City of St. Louis. Signs on 170 advise of the “Attraction Corridor” that 40, our main street, has become; and the three main exits on the corridor (Kingshighway, Grand and Broadway) advertise their respective attractions. The first exit, Kingshighway, has signage that to me is puzzling.
Kingshighway "explore St. Louis" Sign
Three attractions are listed: Forest Park, The Hill and The Loop. Isn’t the Loop centered around Skinker not Kingshighway? Isn’t the Central West End an amazing attraction just North of 40 and Kingshighway? When this question was raised on UrbanSTL today, the answer from Nerfdude struck me as pretty good thinking:
bonwich: Terrific idea, great graphics. But why in God’s name do they have signs in both directions on 64 telling people to get to the Loop via Kingshighway???
Nerfdude: because then you’ll have to explore St. Louis to find what you’re looking for, of course.
Not too bad. I assume there will be signs @ Delmar and Kingshighway directing people west to the Loop eventually (there are none as of this posting). Apparently the start date for this was June 23rd and kicked off a project that will continue for the rest of the year and end up placing 300 signs throughout the city and county. I am very happy with this project but wish that there were more attractions on the signs that are already up!
Explore St. Louis Sign @ Grand
The Central West End is a pretty big omission from the Kingshighway sign, and Midtown Alley would have been a great addition to the Grand sign. I hope that both of these are added as time goes on. Keep an eye out for more of these helpful signs.